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#jointhemovement
WAZE
To fulfil the brand's main objective and encourage more users to use Waze in their daily routine, we created for the first time a Brazilian co-pilot experience for global release on Waze, where users had a special place in the app to choose their car, their mood and navigate with the unmistakable Mc Fioti.
With the narrative "#JoinTheMovement", we saw the opportunity to get a ride with MC Fioti's recent fame for being an advocate of vaccination in Brazil and make a difference, being able to connect different movements to mobility.
With zero media investment, we brought new global records for Waze brand.
Client: Waze
Agency: Mutato São Paulo
Role: Creative / Copywriter
Movie Hero
UX
Assets
press play
press play
Parça
The Parça Mood (Bro Mood) is how most of funkers want to be seen on the map. He is rebel, empathic and cares a lot about his community. Always hanging out with the crew, the Parça Mood would be the first to invite others to join the Movement.
Influence
poderosa
The Empowered Mood is the representation of all women that are behind wheels. With her bold outfit and headphones, she is the ground piece for the movement to be complete.
sagaz
The Savvy Mood knows it all. Making his own style, he is always active in the conversation. What is this Movement all about? The Savvy Mood can give you a taste.
Organic Response
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